NetDivorce is well aware that its biggest sales resistance from California divorce consumers is that people think we’re too cheap. They don’t think we can possibly provide a high-quality, complete California online divorce service with no price fraud, no up-selling and no BS for $129. So they think something must be wrong at NetDivorce. That’s just what many people think.

That may be what you’re thinking right now. American consumers have been trained for years to think that in certain niches (including law) if it’s not expensive, it can’t be any good.

That’s just not true in the Internet age.  Our business costs are about zero.  And our proprietary California online divorce software and systems are so bulletproof that every second we spend on a case is spent where it should be spent – client support. Our clients like that.

As a result. we make good money at NetDivorce because we handle a LOT of California online divorces compared to others. But we know that we don’t get as many cases as our industry-low fee justifies. And price-resistance is why.

We have considered going to $199, which is probably where the lower end of the uncontested divorce market should be. But we’ve decided against that for now because all of our conmen competitors at CLAIMED fees of $139 to $169 charge monthly fees as well as their up-front fee. These frauds are mostly based in India, Ukraine, the Czech Republic and Dubai. So they are well beyond the reach of the FBI and your local DA.

Their websites tell you that $139 or $169 is your total one-time payment, but their Terms of Use, where they know you will not look, disclose $35 or $40 monthly “storage” fees.  They hit your credit card every month for those fees until you cancel.  So their actual fee is about $139 + (5 months X $35) = $314.

If NetDivorce moves from $129 to $199, more consumers will get suckered into that monthly fee fraud. That’s why we won’t raise our fees and that’s why the scammers pretend to be just $10 above us in price.  They’re taking advantage of consumers’ thoughts that $129 is just too low but $139-169 MUST be better. We won’t help those scammers by going up to $199.

But there’s a second reason we won’t increase fees.  We don’t need to. We have a little secret. We’ll let you in on it, but you have to promise not to tell anyone else.

We make so much money from Online Divorce PRO and Online Divorce Lawyer, we don’t need to make a dime on NetDivorce, which is our only “retail” online divorce California operation.

Additionally, we also own and operate the continent-wide 1-800-DIVORCE network of 92 independent divorce lawyers. Those lawyers pay us to use 1-800-DIVORCE and to handle all of their marketing.

At Online Divorce PRO, California licensed Legal Document Assistants handle uncontested divorces at between $400 and $800.  At Online Divorce Lawyer, California divorce lawyers handle uncontested divorces at between $700 and $1500. They use our software and all of our systems. They pay us per case.

That’s right.  They provide the exact same online divorce California service as NetDivorce does for $129, using the exact same software, online interview, systems, everything.

So if you’re thinking that there’s something wrong with NetDivorce because of our low flat fee of $129, no worries.  Move on over to Online Divorce PRO or Online Divorce Lawyer.  Pay more. You’ll feel a lot better. We still get paid and we don’t have to do anything. Everyone wins!

Or you could just pay NetDivorce $129 and get the best online divorce California service anywhere for the lowest possible amount of money.  Your choice. That’s what this is all about.  NetDivorce and its sister companies are all about providing the California online divorce consumer with the choice of fees for the best online divorce California service anywhere. Pay more. Pay less. Whatever makes you feel better.

Just don’t pay the monthly fees of the $139-$169 scammers.

Thanks, Darrell, for bringing this back into focus for us.